Roxana Medina

Vice President of Marketing & Branding

Ms. Medina is an accomplished communications professional with over 12 years of demonstrated success leading strategic marketing efforts for luxury hotels, wellness concepts, restaurants, retail, and more. As Director of Sales & Marketing at Carillon Miami Wellness Resort —a resort that exudes “the luxury of wellness” with the largest spa & wellness center on the Eastern Seaboard—Roxana leads all sales & marketing efforts for the hotel, including food & beverage and health & wellness, and guides all public relations, promotions, and advertising efforts on property.

A dedicated leader at Carillon Miami Wellness Resort for over the past five years, Roxana has also served as Senior Director of Marketing, Commerce & Brand Development for the resort, managing all digital marketing strategies—including social media and public relations—as well as website and commerce innovation, while spearheading strategic partnerships, such as with the Miami Heat, Well + Good, PUMA, and others. 

Prior to this, Ms. Medina’s impressive experience includes the launch of the 1 Hotel’s brand leading marketing efforts at 1 Hotel South Beach, Area Marketing Manager for Benchmark Hospitality Management for three years, and serving as Marketing Manager at ONE Bal Harbour Resort for three years. Her deep-rooted knowledge and expertise in hospitality stems from her seeded pedigree across luxury properties and resorts with strong connections to wellness and cuisine.